Advertising your dog business will take more than just putting up posters all over the streets. You need to use modern marketing techniques to make your dog walking adverts work. Online advertising might sound new and challenging, but it will be effortless once you get the hang of it. There are several ways of launching your dog walking adverts. Let's check out these ways.
Build a website
Today, having a website for a small business is very important to make people aware of your business. You need to have a website that encapsulates everything about your dog walking business. With a website, you create a digital space where you can post anything and everything about your business. You can use the space to launch new dog walking adverts or educate dog owners on dog walking and exercise benefits. You can get a designer on board who can help you with your website, or you can have a look at some YouTube tutorials and create your website on Wordpress.
Build a Facebook page
A Facebook page is a great way to conduct business. A Facebook page is much more than a social media entity. You can even sell your products and services on a Facebook page. You can also manage multiple dogs walking communities and launch several dogs walking adverts using a Facebook page. Therefore, it would be in great interest of your business if you create one. You can also add your email address and your contact number so that your prospective clients can reach out to you for your services without any hassle. Also, you must add a call to action to all of your posts.
Use social media
Social media presence is a must for every modern age business. You can create dog walking adverts in the form of posts and videos and then share them on all of your social media handles. Platforms like Facebook, Instagram, etc., have a vast user base, and if you want to tap into such a broad audience, you need to have a decent social media presence. You can also create small communities on these platforms to bring dog owners and dog walkers together, hence boosting your business. A lot of companies go overboard with social media. Therefore, you must think of a social media strategy and start posting on your social media channels. Your posts could be a mix of dog walking adverts and informative snips about dogs.
Strategic partnerships
As a dog walking business, you need to surround yourself and connect with like-minded businesses. You can get into a partnership with a dog grooming business or any business that involves pets. You can launch a giveaway in collaboration with any of these brands. You can also offer free services like a dog walking session that will improve the visibility of your business. When you partner with a brand, the whole idea is to gain the viewership of the people who follow that other brand. Therefore, a partnership can be mutually beneficial as both businesses get something.
Start a blog
Blogs can be an excellent resource for your business. They can act as the go-to material for all of your followers and your potential clients. Just launching your dog walking adverts is not enough. It would help if you educated people, and you should try to be a business that answers all the queries that people might have. Blogs add value to your business. However, blogs are not just limited to being resources on your website. They can improve your SEO to a great extent, improving your searchability and ranking you higher on Google searches. You can also use blogs to bust myths about dog walking and other related activities.
Flyers
Though a traditional method, flyers tend to work well if you have a dog walking business. You can print your dog walking adverts and let them float across the city so that people start noticing your business. People getting into busier lifestyles are constantly looking for people who can help them take their dogs out on a walk.
Flyers can be promotional or instructional, simply listing your services and contact information. If you're a pet sitter, you might have a list of frequently asked questions (FAQs) on your flyer to make it more interesting.
A dog walker could create a flyer with information about canine health and the significance of regular exercise for dogs. You want the flyer to provide value to whoever reads it and encourage potential clients to contact you. You can conduct a letterbox drop, put it in a nearby park, place it in local shop windows, stick one in your car window, and urge friends to do the same when distributing your flyers.
Build online presence
It is crucial for your dog walking business to be seen. When you launch your dog walking adverts, you need to place them in the right place online. Therefore, you should develop a strategy to use online resources and increase the presence of your business. Make sure that your business is listed on all the right places like Google, Bing, etc. Only when you have an excellent online presence will you be able to create an impact on your business. You can set up your business with the help of Google My Business and add all your contact details and every other related information.
Websites that can help you spread out the word
If you have been working on your dog walking adverts for a long time and they are not working, you need to relook your strategy. Several websites can help you in spreading the word about your business. You can use these websites to create a brand identity for your business and build an online presence. You can launch your dog walking adverts on these websites and try to measure the success of these launches. Some of these websites are:
Netmums.com
Netmums.com is a hyper-targeted website that is the best place to advertise your dog walking business. It is the best website for promoting the company in the local community. The best thing about the website is that it has a national and a local section, and depending upon the scale of your business, you can try to promote it on either of the networks. You can create a local Netmums page for your business to directly reach out to people who stay in the locality where you will be running your operations. The best thing about the website is that you do not have to pay any joining fee, and you get a place among all the local listings.
You can also have a profile page to include connections to your website, Facebook page, Twitter feed, and other information about your company. You must provide as much information about your dog walking service, including connections to your website and social media accounts.
Yell.com
Yell.com is one of the best business listing websites where you can list your dog walking business. Yell.com is a top-rated website that is highly likely to pop up whenever people search for pet-related services. You can use the platform to launch your dog walking adverts as it is entirely free of cost. It would be best if you spent some time setting up your account so that you can reap the maximum benefits. Yell also has an option of paid listings, and you can avail of it if you plan to take your company to a national level. However, if you are targeting the local communities, the free listing option is the best way to go about things for now.
Tailster.com
Tailster is probably the best place to list any of the dog-related services. You get to sign up and create an account for free. This way, you can reach out to your potential clients without hassle. People use this platform to post their requirements, and you can reach out to them with the services you offer. The process flow is relatively easy to understand. A dog owner will post the service request, and you as a service provider will have to answer that query along with the price details. The client can choose the provider they deem fit for the job and comes under their budget.
Conclusion
Finding the right place for your dog walking adverts is important. It would help if you created a strategy to build an online presence for your dog walking business and then work on improving the presence. Your business must get the traction to flourish within the local communities.
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